Where have all the front fasteners gone?

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A simple question from a girlfriend trying to find her mum an easy fastening bra, and the concept for Elba London Lingerie was born. So many bras and so many styles but whether on the high street, in luxury lingerie boutiques or online we found that few stores carry this style, not every brand makes it, and many of the fasteners were anything but easy.

So Elba have decided to put an end to the flip and twist or rotation ordeal and we’re designing a simple elegant bra with a new patented front close feature as we believe that every woman appreciates a little convenience whether you have mobility or dexterity issues, have just had surgery, or are just looking to save time in the morning.

Join us on our design journey, and get ready to enjoy getting dressed (and undressed) that little bit more easily.