First photo shoot with 'all' women

Here at Elba we’ve been working hard behind the scenes designing, fitting, grading and now manufacturing so we were really excited to spend a day on our very first photo shoot. Over the next weeks and months we’ll be introducing our designs and our amazing new easy fasteners. We’re still on target for our Spring launch and we’ll be keeping you posted.

What we won’t be introducing are over-airbrushed, super pushed-up, hyper-sexualised women and we won’t be talking about ‘real’ women (what on earth is a real woman?) but ‘all’ women . Elba has a purpose and a community at it’s heart and yes our great looking easy fastening bras are for every woman, but for some women they truly could be life changing.

We want to showcase ‘all’ the women who’ll be wearing our bras - different shapes, sizes, body types, skin tones, ages and abilities. Let us know if you’d like to be one of these women in our future shoots!