First photo shoot with 'all' women
Here at Elba we’ve been working hard behind the scenes designing, fitting, grading and now manufacturing so we were really excited to spend a day on our very first photo shoot. Over the next weeks and months we’ll be introducing our designs and our amazing new easy fasteners. We’re still on target for our Spring launch and we’ll be keeping you posted.
What we won’t be introducing are over-airbrushed, super pushed-up, hyper-sexualised women and we won’t be talking about ‘real’ women (what on earth is a real woman?) but ‘all’ women . Elba has a purpose and a community at it’s heart and yes our great looking easy fastening bras are for every woman, but for some women they truly could be life changing.
We want to showcase ‘all’ the women who’ll be wearing our bras - different shapes, sizes, body types, skin tones, ages and abilities. Let us know if you’d like to be one of these women in our future shoots!
We visited some of the most popular high street stores to see how easy it would be to find front fastening bras
How often, and exactly how you wash your bra is a question we’ve been asking women up and down the country, so when a British newspaper posed the very same question we thought it a good time to chime in with our thoughts.
A rainy London day in the studio, and one step closer to the Elba launch
Elba London is hugely proud of the support we’re receiving from Versus Arthritis, and whether you’ve been recently diagnosed with arthritis, living with it for some time, or know someone who has it, we’re designing an easy front fastening bra to help make dressing that little bit easier.
Finding the right bra is an art not a science and so take the time to know your bra and how each part and their function affects the bra fit.
Full cup, demi cup, padded, plunge and push-up but where’s the front fastener?