Say goodbye to fiddly back fasteners.

Back fasteners, fiddly fasteners, slipping straps, poking wires, poor support, itchy fabrics.

The daily bra struggles are all too real.

Here at Elba London we understand how frustrating it can be when you can’t find a bra that works with your needs and that’s why we’re redefining the front fastening bra. We’re introducing a patented fastener in timeless designs fusing the best elements of style and comfort, sports and luxury to bring you a bra that combines function and aesthetics and promises to make life that little bit easier.

We’re listening.

Our experienced design team is listening to women across the country.

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Designed by women for women our mission is to deliver:

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Better Fit

Soft, supportive underband (with no underwire!)

Perfect cup coverage

Flattering designs 

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 Better Function

Patented easy front-fastener

Non-slip adjustable straps

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More Comfort

Ultra soft fabrics

Comfortable support

No scratchy lace


plus, super comfortable smooth fit matching panties.