Experience easy dressing with the soft and secure Elba EZ fasteners designed for function and comfort.
Better Function
Elba EZ magnetic front-fastener
Easy to open & close
Keeps you secure all day
Better Fit
Soft support
Shaped cups
Adjustable straps
More Comfort
Wire-free design
Soft, breathable fabrics
No scratchy lace
Say goodbye to fiddly back fasteners.
Back fasteners, fiddly fasteners, slipping straps, poking wires, poor support, itchy fabrics.
The daily bra struggles are all too real
Elba London was created with the express aim of making bras easier to put on but still look good and feel comfortable. Life is complicated enough, and searching for a bra whether you have dexterity or mobility limitations, have had surgery or an injury, or just want something a little easier to put on shouldn’t be so hard!
“Elba is ‘able’ backwards and to be able is to find it easier to do something, which is exactly what I hope you’ll find with our bras.
London is our amazing home base”.
– Judith Cook, Founder
BUT Why should you have to compromise style for functionality or vice-versa, why can’t you have both?
The debut Elba essential bra brings a fresh and innovative approach to front fastening lingerie with our new EZ magnetic closure - essential if you need something to make dressing a little easier, but also perfect if you’re just looking for a more relaxed soft but supportive option.
Inclusive, adaptive and reality-reflecting, we’re also on a mission to help women get a better fit, whatever their age or ability, and have our own Fit Calculator, plus offer complimentary online virtual fittings - one to ones with a bra expert in the comfort of your own home!
No more fiddly hook and eyes, no more ‘twisting’ your bra around but confident and accessible styling with attention to function, fit and comfort
We’re listening.
Our experienced design team would love to hear from you.
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