Introducing Elba London – the first company to focus on front fastening bras, whatever your shape, size or age.


Designed by women for women our mission is to deliver:

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 Better Function

Patented easy front-fastener

Non-slip adjustable straps

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Better Fit

Soft, supportive underband (with no underwire!)

Perfect cup coverage

Flattering designs 

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More Comfort

Ultra soft fabrics

Comfortable support

No scratchy lace


plus, super comfortable smooth fit matching panties.


We’ve got serious support.

Elba London is backed by the Design Council and Versus Arthritis.


Join us on our journey.


Sign up for news on our 2019 launch and pre-order offers

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