Introducing Elba London – the first company to focus on front fastening bras, whatever your shape, size or age.

 
 
 
 
 
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Designed by women for women our mission is to deliver:

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 Better Function

Patented easy front-fastener

Non-slip adjustable straps

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Better Fit

Soft, supportive underband (with no underwire!)

Perfect cup coverage

Flattering designs 

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More Comfort

Ultra soft fabrics

Comfortable support

No scratchy lace

 

plus, super comfortable smooth fit matching panties.


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We’ve got serious support.

Elba London is backed by the Design Council and Versus Arthritis.

 
 
 

Join us on our journey.

 
 
 
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Sign up for news on our 2019 launch and pre-order offers

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